A good rule of thumb is to optimize the page that most closely aligns with the topic. Here’s the step-by-step process.

Each year we hear how the average blog post is getting longer and that long-form content is necessary if you want to rank well. Here’s

This guide covers a wide range of activities involved in optimizing content from images to text and video, helping them rank better in search.

Discover how to determine what content to optimize, how often to do it, how much to change, and why you should even bother.