Tag Archives: seo website advertising

Outsourcing Directory Submission To A SEO Company!

Directory submission is a key aspect of SEO but it can be time consuming. It can take up a lot of your time which can be spent doing a lot of other important things in your business. A big tip is really to outsource the directory submission to a SEO Company. A SEO Company will submit your site to the search engine friendly directories with good page ranks. By doing so, search engine friendly directories can increase your rankings in the search results.

Additionally, it is really important to submit your site to directories that are relative to what your company is doing in the industry. This is critical as the search engine “spiders” crawl the web looking for good relative content and if they come across your site which is linked to a directory which has no relevance then you could end up with a poor quality score. Your site could then drop down the rankings or in extreme cases be banned from the search engine altogether!

Outsourcing to a SEO Company is a good idea if you want to potentially get relevant search results in the directories. However, you want to make sure that you find out how many years they have been in business. The SEO Company should be trading in business for at least 2-3 years and have a list of clients. Try and get client testimonials. If the SEO Company is new, you can read customer reviews to determine whether they are legitimate and have the skills to work on your site. A tip is to possibly trial them out by placing a small order to see of the SEO Company is reliable. The SEO Company should offer a detailed submission report and deliver the project promptly.

You can ask the SEO company to give you a bulk discount if you offer several websites for working on. Entering into negotiations with an SEO company is a skill in itself. It is always a must to say that such and such company is offering a discount and what do you offer? Give them proof of this by providing the URL of the other SEO company. Also by being a return customer you should be eligible to receive a discount. You may very well use the same SEO company for a long time if you have built up a solid and trustworthy relationship. In most cases the SEO company would only be too happy to retain your services and one way of doing this is to offer you a discount.

Get customer reviews about the SEO Company you are thinking of using. There is so much information on the web and it is only too easy to Google the SEO company to find reviews. You can always contact the companies who use the SEO company directly to acquire first-hand personal reviews of the SEO company. It is well worth the effort in doing this if you are thinking about spending a big part of your business budget on SEO advertising.

In summary, directory submission can be a valuable addition to your SEO best practices but it is hugely time consuming traipsing through all the directories on the Internet. You want to submit to only high ranking, relevant and quality directories which have a good page rank. If you can afford to outsource then this is a must as this will free up your time to work on other areas of your business. Take your time to evaluate each SEO company that you approach and do your due diligence by getting customer reviews.

Kevin John is the founder of SEO Website Advertising, a leading search marketing company specialising in search engine optimisation and pay per click management.

3 SEO Strategies To Use In 2011!

 

New SEO strategies are being formulated all the time. It’s true to say that SEO is something that does not keep still and one always has to be mindful of new ways to achieve higher search rankings and in the process increase the organisation’s ROI.

Going forward in 2011, many companies want to know what are the essential SEO strategies that can be incorporated which will keep them ahead of their competitors.

Below, I outline 3 important SEO strategies that your company can start to implement straightaway:

1. Optimise For Speed:

For web users who visit your site there can be nothing more frustrating than having to wait for your site pages to load. Users are impatient and want to be able to access the content on your site as fast as humanly possible. If they find that they have to wait for the pages to load then they could very well surf off to another site. If the site is an ecommerce site then it is absolutely critical that your pages load fast as you don’t want to lose a customer at the pivotal point of purchase.

Optimising your site and decreasing the speed or latency can increase the ROI. Some ways to do this for faster customer browsing is to minify CSS or Java Script, try and merge includes and ensure images are optimised.

2. Ensure Good Content Management System (CMS) Practices:

Having complete authority to optimise your site is really important. Many CEO’s or CTO’s of large organisations like to keep complete control over their SEO’er and are mindful of giving complete authority over to a Head of SEO. As an SEO’er within an organisation it is important to know how much authority you will be given to work on the SEO.

If the company uses a Content Management System (CMS), then once again the Executive will need to know how much authority they will be given to use this. With new people coming into the company, the education and training is paramount as everyone will need to be completely aware of the company’s SEO procedures and working from the same page so to speak.

The site’s internal linking is also very important. Make sure they are all consistent and they are not linking to “404′s errors.” Ensure that good relevancy keywords are used in linking and are not spammy but instead describe the products in a descriptive way.

3. Social Media Marketing (SMM):

This is fast becoming the way to market online in 2011. Of course, your company will employ this strategy alongside other online marketing strategies. Social Media Marketing (SMM) can be a very beneficial way to spread the word about your company’s products or services and build relationships with your customers.

Using Facebook, Twitter, Stumbleupon, Digg, Reddit and Delicious, amongst others, allows you to get your company’s message out to a larger audience. The question is, can this effect SEO? Well if you get 100 visitors then one of those visitors may make a blog post or a link and that blog post or link could eventually flow Page Rank or send more visitors.

The key thing with using SEO and SMM is to take a holistic view. It is essential to have compelling content on your site which will drive traffic and then you need to tell people about it and SMM can be an excellent way to do this.

Kevin John is an SEO Strategist and Social Media Trainer. See more of his articles.