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3 SEO Strategies To Use In 2011!

 

New SEO strategies are being formulated all the time. It’s true to say that SEO is something that does not keep still and one always has to be mindful of new ways to achieve higher search rankings and in the process increase the organisation’s ROI.

Going forward in 2011, many companies want to know what are the essential SEO strategies that can be incorporated which will keep them ahead of their competitors.

Below, I outline 3 important SEO strategies that your company can start to implement straightaway:

1. Optimise For Speed:

For web users who visit your site there can be nothing more frustrating than having to wait for your site pages to load. Users are impatient and want to be able to access the content on your site as fast as humanly possible. If they find that they have to wait for the pages to load then they could very well surf off to another site. If the site is an ecommerce site then it is absolutely critical that your pages load fast as you don’t want to lose a customer at the pivotal point of purchase.

Optimising your site and decreasing the speed or latency can increase the ROI. Some ways to do this for faster customer browsing is to minify CSS or Java Script, try and merge includes and ensure images are optimised.

2. Ensure Good Content Management System (CMS) Practices:

Having complete authority to optimise your site is really important. Many CEO’s or CTO’s of large organisations like to keep complete control over their SEO’er and are mindful of giving complete authority over to a Head of SEO. As an SEO’er within an organisation it is important to know how much authority you will be given to work on the SEO.

If the company uses a Content Management System (CMS), then once again the Executive will need to know how much authority they will be given to use this. With new people coming into the company, the education and training is paramount as everyone will need to be completely aware of the company’s SEO procedures and working from the same page so to speak.

The site’s internal linking is also very important. Make sure they are all consistent and they are not linking to “404′s errors.” Ensure that good relevancy keywords are used in linking and are not spammy but instead describe the products in a descriptive way.

3. Social Media Marketing (SMM):

This is fast becoming the way to market online in 2011. Of course, your company will employ this strategy alongside other online marketing strategies. Social Media Marketing (SMM) can be a very beneficial way to spread the word about your company’s products or services and build relationships with your customers.

Using Facebook, Twitter, Stumbleupon, Digg, Reddit and Delicious, amongst others, allows you to get your company’s message out to a larger audience. The question is, can this effect SEO? Well if you get 100 visitors then one of those visitors may make a blog post or a link and that blog post or link could eventually flow Page Rank or send more visitors.

The key thing with using SEO and SMM is to take a holistic view. It is essential to have compelling content on your site which will drive traffic and then you need to tell people about it and SMM can be an excellent way to do this.

Kevin John is an SEO Strategist and Social Media Trainer. See more of his articles.